Supercar brands do stuff like this regularly, and the routine appears to be spreading to other premium, though not necessarily supercar, companies. According to a report on the Bimmerpost forum, the all-new 2016 7 Series is being revealed sometime today, April 15, in Coral Gables, Florida. It is a private viewing event. No press will be allowed. Those invited will have to check-in their smartphones and cameras before entering.
Source: www.carbuzz.com
