NEW YORK, Nov. 10, 2014 /PRNewswire/ — Cotton’s 24 Hour Runway Show, a fashion fete presented by Cotton Incorporated in partnership with PEOPLE magazine was held this weekend on Miami Beach’s iconic Ocean Drive, officially setting a new Guinness World Record for the “Longest Fashion Show” based on length of time. With the help of more than 50 hair and makeup artists, 60 models festooned the record-breaking runway in more than 4,000 pieces of the finest cotton styles and walked a combined total of 96 dazzling miles.

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